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HEL - Matte Eyeshadow

$3.50

The Nordic Crone Goddess of the Afterlife whose abode was Niflheim. As Queen of the Underworld, it was said that Hel received the spirits of the dead, housing them in the elder tree until it was time for them to be reborn. She was also seen as the Mountain Mother, dwelling in the earth where fire and ice meet. (source)

Hel is one of ten matte shades released in August 2015's Matte Saga One. There will be a total of four Matte Saga collections inspired by women in Norse Mythology. Many of these shades will be close matches to Aromaleigh's former Pure Eyes Matte collection and listings will show what color is closest, for customer reference. All shades feature a brand new formula and deluxe sample size availability.

Color Description: Deep tonal grey/black matte. VEGAN. Eye use only. Hel is closest to Pure Eyes Matte: Raven

Shown swatched over BARE SKIN... the new formula performs very nicely with no need for primer, but should you choose to use a primer/base, the color will be more intense and saturated.

This formula is "semi loose" and features added ingredients for adhesion and wear, which also intensify the color shifts and make it easier to wear and blend over both bare skin and a variety of primers. Your eyeshadow will not arrive in "little balls" like some semi-loose formulas do, but it may be more difficult to get through the sifter holes. Sifters are easily removed. As always, I recommend a regular cream base such as NYX cream eyeshadow base. Your mileage may vary with sticky glue type primers.

Contains: mica, titanium dioxide, talc, carnauba wax, kaolin, ferric oxide, nylon-12, silica, magnesium stearate, zinc oxide, allantoin, isododecane, capric/caprylic triglyceride, dimethicone, hydrogenated polyisobutene May contain: manganese violet, ultramarines, chromium oxide, hydrated chromium oxide, red 40, carmine** (Carmine appears in the "May Contain" section on all product labels, but is only found in the shade "Verdandi")

Several sizes are available, full size jars as of 5/12/17 will have special jar labels featuring artwork by Arthur Rackham:

  1. Deluxe Sample: quarter (1/4) teaspoon in 3 gram jar. No sifter. Bottom label only.
  2. Full Size Jar: 5 gram jar with sifter and top/bottom labels. This size jar contains 3/4 teaspoon which has a minimum net gram weight of 1.6 grams. I label jar weights on the conservatively low side. Product ranges in weight depending on formula from 1.6 to 2 grams.


    NOTE: While we have made all attempts for photographs to accurately depict colors, photography unfortunately does not accurately reveal the depth and interplay of color and effect of these shadows. Also, please note that variations do exist between different computer monitors.

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