2024 Color of the Year

While the Pantone 2024 Color of the Year hasn't been formally announced yet, I found various leaks that it's this gorgeous reddish orange, Pantone 2024. Some leaks are calling this "Apricot Crush", which is also WGSN's 2024 COTY. 

Despite definitely knowing this to be the verified shade for Pantone, I went ahead and created this capsule collection based on the same system with which I did last year's Viva Magenta set. This beautiful reddish-orange can be found within all of the shades, but I've created an ensemble of wearable shades around this theme by combining it with other pigments, such as silver glimmer, gold glimmer, pewter, sparkling bronze, color traveling blue/violet, and a rich true red frost.

This year I've included a multipurpose shade "Dainty", and a juicy reddish orange lipgloss!

** Should this shade NOT be Pantone's selection, I'll update it to reflect the WGSN Apricot Crush details... and get to work on doing a collection for you of the correct Pantone shade! Next year I probably will delay releasing this concept until 100% verification by Pantone, but I got a little ahead of myself creatively and just went with the flow this year.