Beautiful products, a personal touch, and accessible and high quality customer service is why Aromaleigh has a returning customer rate that is 2-3x higher than the industry average. Thank you for your return patronage!

Shopify recently introduced expanded statistics reporting, and I was able to view an incredibly telling customer metric... RETURNING CUSTOMER RATE. This measures customers who come back again and again to order. Unhappy customers don't return, it's as simple as that. All small businesses know that an unhappy customer will take to social media and tell many people about their experience, but happy customers? They are the quiet majority. They sometimes post online, but it's rare. Their loyalty is measured perfectly through site analytics that measure their return purchase rate.

The industry average for cosmetics website return customer rate is between 20 and 30%. This means that out of 100 customers? 20-30 return to purchase. Here's an interesting article that talks about the challenges brands face: "Beauty is a sector, notorious for customer disloyalty. This is due to two interconnected reasons: people believe cosmetic products stop working in a while and thus they are eager to try new things in hope they’ll work even better:"

Aromaleigh's returning customer rate is 2-3x higher than the industry average. For 2025's first six months, the rate is 75.79%. This means that out of 100 customers, 75 are repeat customers that shop again and again. Running a report that shows the return customer rates is truly heartwarming for me to see, because it shows me real, tangible data of how working hard for so many years to provide quality products and customer service earns customers that return again and again to purchase from you. 

But don't take it from me, join my Aromaleigh Aficionadas facebook group and ask... "Why do you like Aromaleigh?" or "Why are you a repeat customer?".

You can also read more customer reviews HERE. And view pics of comments customers leave on their orders, HERE.

Thank you so much for your appreciation of my products, your purchases and loyalty to my brand. It means so much to me. 

Screenshots below show my returning customer rate of 75.59% halfway through 2025, which is a metric I share with great joy. Individual monthly rates through 2024 show similar stats, with June of 2025 at 88% returning customer rate.