Color of the Year 2023 - "Viva Magenta" Capsule Collection

Six eyeshadows and lip products inspired by Pantone's color of the year, "Viva Magenta". These all commonly contain the same amount of a pigment that's a superb match for "Viva Magenta", but I've created an ensemble of wearable shades around this theme by combining it with other pigments, such as silver glimmer, gold glimmer, pewter, sparkling bronze, color traveling blue/violet, and a rich true red frost.
The result is this capsule collection, a way for everyone to pick up at least one shade that's based on the color of the year! No matter what your skintone, you should be able to find a shadow that works for you, as some are warm, others cool and others neutral.
Ruby Spark is a satiny finish, while Pristine Plush is more of a frost. Magma Bloom and Pink Swell are very sparkly! Magenta Moon has a very strong blue/violet shift under artificial light, but appears more straight fuchsia with blue sparkles in direct sunlight. Amare Glow has the rich magenta base, but with a strong bronzey-gold overtone.
The lipgloss is richly hued and perfectly embodies this trend, while the tinted balm offers a lighter touch for more casual days.

* All products in this collection do contain carmine and as such, are not vegan.
About the color names and art... I took into account Pantone's mention of multiple dimensions, new perspectives and the future, and opted to utilize AI for this collection. The color names are all generated by AI. I entered in some keywords, such as magenta, fuchsia, red, vivid, bright and then worked through the results. I don't have trouble naming things, I just thought it would be fun to try a name generator!

The deluxe, full jars and lip products all feature AI-generated art using my own personal photos as inputs, along with a "filter" to depict a certain style (similar to a photoshop or instagram filter). You can see the influence of my photos heavily in the resulting artwork. Click here to view the photos used.

It was fun and interesting to utilize AI for the first time, using my own source key words and art. I know AI can be controversial, however I feel that using my own keywords and artistic source material constitutes an ethical use of AI, as I instructed the AI to work within parameters that I set for it.


More about Pantone's Color of the Year: (Source)
Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

MAGMA BLOOM - Eyeshadow

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POSH ROSE - Tinted Lip Balm

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MAGENTA MOON - Eyeshadow

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RED FLEUR - LIPGLOSS

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PRISTINE PLUSH - Eyeshadow

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AMARE GLOW - Eyeshadow

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Color of the Year "Viva Magenta" - Capsule Collection Eyeshadow Sets

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RUBY SPARK - Eyeshadow

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PINK SWELL - Eyeshadow

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