LOVIATAR - Matte Eyeshadow
- Unit Price
Loviatar is a Finno-Ugric Goddess of death, illness and disease. The most terrible daughter of Tuoni and Tuonetar. From her union with the Wind were born pleurisy, colic, gout, phthisis, ulcers, scabies, canker, plague and a nameless 'fatal spirit, a creature eaten up with envy'. source
Loviatar is one of ten matte shades released in July 2019's Matte Saga 4. There will be a total of 5-6 Matte Saga collections inspired by women in Norse Mythology. Some of these shades will be close matches to Aromaleigh's former Pure Eyes Matte collection and listings will show what color is closest, for customer reference. All shades feature a brand new formula and deluxe sample size availability.
Color Description: Medium-deep blue-gray. VEGAN. Eye use only. Closest to Pure Eyes Matte: None.
Shown swatched over BARE SKIN... the new formula performs very nicely with no need for primer, but should you choose to use a primer/base, the color will be more intense and saturated.
This formula is "semi loose" and features added ingredients for adhesion and wear, which also intensify the color shifts and make it easier to wear and blend over both bare skin and a variety of primers. Your eyeshadow will not arrive in "little balls" like some semi-loose formulas do, but it may be more difficult to get through the sifter holes. Sifters are easily removed. As always, I recommend a regular cream base such as NYX cream eyeshadow base. Your mileage may vary with sticky glue type primers.
Contains: mica, titanium dioxide, talc, carnauba wax, kaolin, ferric oxide, nylon-12, silica, magnesium stearate, zinc oxide, allantoin, isododecane, capric/caprylic triglyceride, dimethicone, hydrogenated polyisobutene May contain: manganese violet, ultramarines, chromium oxide, hydrated chromium oxide, red 40, carmine** (Carmine appears in the "May Contain" section on all product labels, but is only found in the shade "Verdandi")
Several sizes are available, full size jars as of 5/12/17 will have special jar labels featuring artwork by Arthur Rackham:
NOTE: While we have made all attempts for photographs to accurately depict colors, photography unfortunately does not accurately reveal the depth and interplay of color and effect of these shadows. Also, please note that variations do exist between different computer monitors.